Retailers risk repelling some of their wealthiest customers with excessive and poorly-designed packaging which older people find difficult to open or use, the charity Age UK claims. It says that people over 65 years old spend nearly £100bn a year but half of them struggle to unwrap products or read instructions because the print is too small.
Michelle Mitchell, a director or Age UK, said: Despite their rising spending power, millions of older consumers face difficulties this Christmas because of the restrictive … read full story: Grey Pound Warns Retailers Not To Piss Off £100bn Market
Serves them right for always sucking up to the fickle little shits (aka the 16 to 24 demographic) who make most noise but rely on Mum and Dad for spending money. Keep your grey pounds in your pockets my fellow oldies, let’s make the bastards squirm.